Biotest
Metabolic Drive Bar
Biotest's answer to the Protein Candy Bar phenomenon. 20g of protein per
bar sourced from milk-protein isolate, ion-exchanged whey-protein isolate,
whey protein hydrolysate and micellar casein.
About two years ago, Biotest ventured into the food-bar business with peanut
butter and lemon-flavored Grow! protein bars.
The Grow!
bar was full of extremely high quality protein — protein that wasn't
supplied largely by collagen. The Grow! bar was also unique in that it
didn't contain a whole lot of glycerin. Furthermore, the bar didn't practice
any labeling hijinks; it didn't try to convince people that glycerin wasn't
really a carb. On a scale of 1 to 10, its flavor rated about a 7.
While the
Grow! bar took advantage of every high-tech food-manufacturing tool in
existence, we couldn't compete with the Detour and U-Turn bars that were
introduced about the same time. While the latter two bars used low-quality
proteins and excessive amounts of sugars and other undesirable ingredients,
they tasted like Snickers bars.
What the
public really wanted was simply a candy bar in the guise of a protein,
or "health" bar.
What a disaster.
So we retreated to lick our wounds.
We've spent
the last two years researching, innovating, revising and tinkering with
a new bar. The goal was to build a bar that was high-tech and exceptionally
delicious.
Biotest's
new high quality bar is now here.
|
